The iconic UK cycling event, The Milk Race, will return to Nottingham this year in May.
The Dairy Council and DairyCo are delighted to announce they will jointly sponsor the legendary race.
This year’s Milk Race will be the third year in succession the event has been run following its return to the cycling calendar in 2013.
Some of the best know names in cycling have competed in The Milk Race since its return including Katie Archibald, Graham Briggs, Dani King, Felix English, Ed Clancy and Dame Sarah Storey.
The Milk Race has attracted huge crowds since its return and this year will again be run as a major city centre race.
The exciting line-up for this year’s race will be announced over forthcoming weeks as well as details of how the event will be used to showcase the nutritional qualities of dairy products – which have been recognised by many leading sportsmen and women who consume them as part of their training programmes.
Sandy Wilkie, chairman of The Dairy Council, said: “We are delighted to be working with DairyCo to once again bring The Milk Race back to Nottingham.
“It is a tremendous event and is very much part of Britain’s sporting heritage. The fact that the race attracts the very best of cyclists speaks volumes for their commitment to it.
“In a year which has been difficult for dairy farmers and dairy companies across the UK, it is gratifying to see the industry united in promoting great dairy products and British dairying in a setting that is a perfect combination of a fun family day out and serious sporting activity.
“This is a wonderful opportunity for the industry to highlight the fact that dairy foods are naturally nutrient rich and the nutrients they provide are important for all age groups.”
Gwyn Jones, DairyCo Chairman, said: “DairyCo is delighted to jointly sponsor this year’s Milk Race in Nottingham later this year.
“Sport requires commitment, enthusiasm and huge energy from the competitors which is something dairy farmers know and appreciate as they go about their work in producing nutritious milk and the other dairy products millions of us enjoy every day.
“The Milk Race is a popular family event in the cycling calendar and represents a good fit with DairyCo’s strategy to promote the role dairy farmers play in producing delicious milk which is an important element in many people’s diets."