London, 27th September 2017: Dairy UK is celebrating World School Milk Day today by backing a nationwide initiative to get primary schools sharing their favourite thing about milk.
The purpose of the campaign, launched today by The Dairy Council, is to celebrate the nutritional benefits of drinking milk, as well as educating pupils about the important role it plays in their diet.
Schools across the country have been submitting ‘milky’ videos, photos and messages onto a dedicated ‘Milk Memo’ websitefor the chance to win outdoor sports equipment for their schools. Entries so far include milk poems, collages and a ‘milk carton’ cow.
Dr Judith Bryans, chief executive of Dairy UK, said: “Good nutrition and physical activity are key to ensuring children have healthy bodies. Milk is a nutrient rich food and a staple part of most children’s diets. Consuming milk is an easy way to help children meet their recommended daily intake of calcium.
“Schools play a vital role in ensuring children have milk to drink and helping them to understand why it’s good for them.
“The Dairy Council’s initiative is the perfect way to have a bit of fun, interact as a class, and learn about why making healthy eating and drinking choices matters.”
Erica Hocking, senior nutrition scientist at The Dairy Council, added: “We’re delighted that schools have got involved with this initiative. Milk is an easy, tasty and affordable way to help children to get their recommended daily allowance of calcium, protein and iodine, and we hope pupils have enjoyed taking part.
“Once all the entries have been sent in, The Dairy Council will select the most creative entry to win outdoor games for their class.”
In its 18th year, World School Milk Day celebrates school milk programmes globally. It is organised by the Food and Agricultural Organisation of the United Nations (UN FAO) and is celebrated by over 30 countries worldwide.